About the Founder PlushGel Lux, Jasmin M. Thelemaque

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Founder • Inventor • CEO

PlushGel Lux™ was founded by Jasmin Thelemaque, a single mother of five and the inventor behind the PlushGel Lux™ comfort platform.

As a mother, caregiver, and working professional, Jasmin spends most of her day on her feet — managing a household, raising children, working, and carrying the physical demands that come with years of pregnancy and caregiving. Like many women, her body changed permanently after multiple pregnancies, leading to chronic foot fatigue, flat feet, lower-back strain, and recurring sciatic discomfort.

What frustrated her most was not just the pain , it was the lack of real solutions.

The house slippers and comfort shoes available in regular stores were either too soft with no support, too rigid and painful, or simply not designed for bodies that carry daily physical stress. None of them addressed the reality of standing for hours in the kitchen, caring for children, or moving through long days without relief. Comfort footwear, she discovered, was often designed for aesthetics or short-term cushioning and  not long-term stability, balance, and real-world use.

PlushGel Lux™ was born out of that frustration.

Jasmin set out to design footwear that truly supports the body from the ground up — footwear that feels secure without being restrictive, supportive without being aggressive, and comfortable without sacrificing structure. Drawing from lived experience, research into foot anatomy, and a deep understanding of daily physical strain, she envisioned a gel-based system that distributes pressure intelligently, supports flat feet, stabilizes the heel and midfoot, and reduces fatigue for people who are constantly on their feet.

PlushGel Lux™ is currently patent pending and in the prototyping phase. The company was built with intention, empathy, and a long-term vision: to create footwear that supports real bodies , especially women, caregivers, and workers ,  through the demands of everyday life.

For Jasmin, PlushGel Lux™ is not just a product.

It is a solution she needed herself — and one she believes millions of others have been missing.