Elevate Your Comfort with PlushGel Lux

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Our Mission

At PlushGel Lux™, our mission is to redefine everyday comfort for real people with real bodies and real demands.

We believe footwear should do more than just cover the foot — it should support the entire body, from the ground up. Too many people live with daily foot fatigue, lower-back strain, and instability simply because their shoes were never designed for how modern life actually works: long hours standing, caring for others, recovering from pregnancy, working demanding jobs, or carrying physical stress day after day.

PlushGel Lux™ was created to answer that gap.

Our design philosophy starts with human anatomy, not fashion trends. We focus on neutral stability, proper foot containment, and intelligent pressure distribution — allowing the foot to feel held, supported, and balanced without aggressive correction or painful rigidity. Our multi-layer gel system and reflexology-inspired zones are designed to reduce impact, improve comfort, and help the body feel more aligned during everyday movement and prolonged standing.

We are especially committed to serving those who are often overlooked by traditional footwear design: caregivers, nurses, working parents, postpartum bodies, people with flat feet, and anyone who spends long hours on their feet without relief. Comfort should not be a luxury reserved for athletes or specialty patients and it should be accessible, practical, and beautifully designed for daily life.

PlushGel Lux™ is currently patent pending and in the prototyping phase. We are building with intention, science, and empathy while prioritizing quality, durability, and long-term comfort over shortcuts or gimmicks. Our goal is not to “fix” feet, but to support the body as it is, helping people move through their day with less pain, more stability, and greater ease.

We envision a future where footwear becomes a form of everyday support and not just something you wear, but something that works for you.

CEO and Founder

Jasmin Malka Thelemaque